ETHAN HON is a high-end clothing line that mainly targets women around 30-50 years old who are sophisticated, powerful, wealthy, brave, confident, androgynous and passionate about what they are doing in their lives. ETHAN HON's woman has many goals to achieve in her life. She loves to make things and build things. Building her own company and being a leader in a group are her dreams. She also enjoy arts and anything with profound and interesting historical background.